NSFW Ad Uses Naked Men As Props To See How Men Feel When Roles Are Flipped, But Not Everyone Think It’s Right


It’s the template of almost every men’s fashion ad ever to be published; a handsome, sharply-dressed man flouts about glamorous settings while a submissive, fully or nearly naked woman fawns over him. Suistudio, a women’s suit-making company, is turning this tired old trope over on its head with their latest ad campaign, fittingly titled “Not Dressing Men.”

The titular name alludes not only to the fact that Suistudio’s sleek, timeless suits are produced exclusively for women, but also to the use of nude male models in their racy promotional photos. The images show various well-outfitted women in positions of power and dominance, while the men featured act as mere background scenery; as furniture. It’s a clever reversal of the sexist ideologies that seem to plague society at every turn, but it’s not going over well with absolutely everyone.

Some are accusing Suistudio vice president Kristina Barricelli and her advertising team of promoting the very forms of human objectification that they claim to abhor. According to an email sent to Upworthy, however, Barricelli describes her company’s work as a “call to viewers to reconsider the rigid gender roles reinforced through advertising over the years.” Scroll down to decide for yourself, and let us know what you think in the comments.

More info: Official Site, Twitter, Instagram

Women’s suit manufacturer Suistudio has got people talking with their latest ad campaign, Not Dressing Men

Drawing on sexist tropes from men’s fashion ads, the photos feature naked men as background scenery

Almost like furniture

The women, however, appear dominant and powerful, rather than submissive and vulnerable

In modern advertising, it’s usually the other way around

Suistudio vice president Kristina Barricelli wants viewers of the ads to see “rigid gender roles” differently…

But is objectification of a human, male or female, ever acceptable?

Some people definitely think not, and are calling it a step in the wrong direction for feminism

Others, however, positively received the message

A leap forward, or a severe blow back? Have your say in the comments below!

Comments

comments

What's Your Reaction?

Angry Angry
0
Angry
Cute Cute
0
Cute
Geek Geek
0
Geek
LOL LOL
0
LOL
Love Love
0
Love
Omg Omg
0
Omg
Sad Sad
0
Sad
Scary Scary
0
Scary
Wtf Wtf
0
Wtf

NSFW Ad Uses Naked Men As Props To See How Men Feel When Roles Are Flipped, But Not Everyone Think It’s Right

log in

Captcha!

reset password

Back to
log in
Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Open List
Open List
Ranked List
Ranked List
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF